Daniel Benayun



Daniel Benayun graduated from Massachusetts College of Art and Design in Boston in 2011 with a BFA in illustration. He currently lives and works as a full-time designer and painter in Jamaica Plain. Benayun's artwork has been featured in various publications, including the Boston Globe

Through art I explore and reconstruct the magical idealism of mid-twentieth-century advertising, popularized by the likes of LIFE Magazine. I transfer these sentiments to a parallel universe of my own creation, constructed of text and figurative imagery, oftentimes containing metaphors and splashes of humor. Found ephemera, books and posters serve as points of inspiration which I then translate into advertisements for entirely imagined products, rendered in opaque, water-based paints to evoke the bold colors and sharp textures associated with mid-twentieth-century commercial design. With paint and brushes I visually attempt to reset the thread of time, installing myself as the creator of an anti-capitalistic zeitgeist that resurrects the wonder and intrigue of print advertising.